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Job Description : Digital Marketing Specialist

Reporting to the Marketing Director, the Digital Marketing Specialist will support the marketing group in carrying out its project mandates.

The Digital Marketing Specialist will:

  • Coordinate activities and ongoing projects; Marketing campaigns, Trade Shows, website maintenance etc.
  • Set-up and implementation of a variety of lead generation systems: email marketing, Pay-per-Click advertising, Social Medias.
  • Content creation; Blog Posts, videos, landing pages, website copy, etc.
  • Creating analytics reports to monitor progress on website traffic, online ads, social and email marketing campaigns.
  • Follow-up on the progress of ongoing projects with various internal departments.
  • Identify problems related to marketing projects and assist the marketing team resolve issues with stakeholders.
  • build brand awareness and ensure compliance and consistency with Artika standards and objectives.
  • All other related tasks.

Education: Marketing

Experience: A minimum of 2 years in a similar position Experience in administration, marketing or communication Fluent in French and English, both oral and written

Experience in content creation is an asset / Experience in managing social media is an asset

Knowledge, skills and competencies: Strong abilities in organization and coordination Rigor and attention to detail Excellent time management Able to withstand the pressure Autonomous, resourceful, good learning ability and flexibility