Cette offre d'emploi est maintenant fermée, il n'est plus possible de postuler.
Afficher la description

Posting Description

Reporting to the President, the Market Planning Manager - Consumer is responsible to manage the planning and execution of the Consumer Business Unit’s product planning, sales planning, customer pricing/program development and maintenance, market intelligence, and influence the marketing communications in order to develop the segments shorter term unit, revenue, and profitability targets while ensuring alignment with Yokohama's medium to long term Brand Strategy.

Key Functions


  • Prepare annual and monthly tire unit, revenue and gross profit plan in accordance to guidance from Director Sales
  • Prepare zone and channel sales plans
  • Plan, organize, and manage seasonal sales strategies for direct, National Account, and sub dealer levels aligned to the market goals/expectations of the organization
  • Plan and organize ad hoc sales programs as required aligned to the market goals/expectations of the organization
  • Review Programs and Seasonal strategies after the fact to analyze success and failures of programs and provide insight into future program design needs
  • Manage product lifecycle planning including item lifecycle status, item discontinuance actions and new product introductions
  • Participate in the process of inventory planning to ensure efficient use of company resources to support sales plan/forecasts


  • Provide BUD with monthly written reports on zone position (Strength, Weakness, Opportunity, Threat “SWOT” Concept) on customer needs, problems, interests, competitor activities and potential for new products and services
  • Provide BUD with call activities planning and report
  • Provide quarterly reports on progress of strategies (follow-ups with Account Managers, etc.)
  • Provide monthly Sales P&L variances analysis with action plan
  • Interact with administrative, sales, technical services and distribution staff


  • Lead, manage and develop employee(s) with the goal of improving their productivity and value to the company to be in line with department and company objectives
  • Enforce all sales policies, practices and procedures
  • Foster strong team collaborative environment
  • Champion bi-annual performance assessment program
  • Monitor and control team’s fixed expenses


  • University Degree in Economics or Business
  • 5 to 8 years of experience Market Planning or comparable role
  • Experience in the consumer goods sector
  • Proficient with Microsoft Office Software
  • Experience in wholesale and retail distribution networks  
  • Strong understanding of customer, commercial and market dynamics
  • Willingness to travel, on an occasional basis
  • Proven ability to achieve develop pricing, sales quotas

Competencies and Skills

  • Strong analytical skills
  • Effective organizing skills
  • Thrives in fast-paced conditions and effectively prioritize multiple tasks
  • Bilingual French and English (oral and written)
  • Advanced MS Excel skills
  • Strong proactivity
  • Experience working with database, data mining software as well as ERP systems
  • Demonstrated leadership and teamwork skills
  • Ability to work under pressure
  • Training and coaching skills
  • Exceptional communication skills
  • Strong time management / planning and executional skills
  • Superb problem solving skills
  • Detail oriented
  • Creativity-Innovation
  • Be passionate about the automotive industry
  • Ability to work in a continually changing environment without daily supervision

Desirable Assets

  • Experience in the automotive Industry in Canada or transportation industry will be considered as an asset
  • Knowledge of the tire industry in Canada

Yokohama Offers

  • Competitive Salary commensurate with experience
  • Bonus program based on sales and profit achievements
  • Comprehensive individual and family benefits coverage
  • Defined contribution Group RRSP program
  • Employee Tire Program
  • Health Club membership contribution

About us

Yokohama is a ‘Rebel with a Cause’. Our ultimate purpose is to get Canadians to understand that there is more to tires than they think, that not all tires can adequately help them to master Canadian roads, and ultimately to encourage drivers who crave intelligent performance to take the lead and discover what a Yokohama tire can do for them.As an organization we are purpose driven to find better solutions in a “sea of sameness” and we’re not afraid to defy convention to get there. The values that underpin our company are bravery, ingenuity, determination, and collaboration. Our approach leaves our people, business partners, and the consumers of our brand feeling empowered and exhilarated. Yokohama Tire (Canada) Inc. is a wholly owned sales and distribution subsidiary of Yokohama Rubber Co. Ltd. (YRC) a leading global manufacturer of rubber products since 1917 which headquartered in Tokyo, Japan. Yokohama Tire (Canada) Inc., founded in 1984 currently employs more than 70 people across Canada with corporate headquarters in Langley, B.C. and 3 regional offices/distribution centers across Canada.


We are a dynamic team driven to do things differently in the tire business.

If you are passionate about the auto industry, joining the YOKOHAMA (Canada) team means joining a challenging human relations environment. Whether the position is located in one of our offices, on the road or in our distribution centers, working at YOKOHAMA means that you will share the strength of our corporate culture.


Yokohama.  Tailored to Perform!

Interested candidates are invited to submit a cover letter and resume indicating the job posting Reference Number, 2018_07