CONTEXT

You are an ambassador for the GUERLAIN brand and heritage. Create and implement Guerlain Communications strategy aligned with our Global Marketing Strategy aiming to develop Guerlain Brand equity & increasing database.

ROLE 

  • Drive visibility and awareness of innovation plan through a Communications Strategy involving PR, key social media Facebook, Instagram and other new trending social media channels.
  • Be the key interface and drive synergies between the PR & Social media strategies and Guerlain MKT team.
  • Conduct a strong partnership strategy in order to build solid marketing plan for flagships.
  • Manage planning and budget of events & PR activation, locally developed assets like videos, tutorials etc.

RELATIONS 

Marketing team in Canada and PR & Digital-Social Media teams in Paris

Operations, Merchandiser & Sales

MAIN TASKS built on LVMH Digital Pillars:

Create & Implement Guerlain Communications strategy involving all levers as follow

1. PR strategy

  • Define PR strategy with DM and monitor it.
  • Ensure a top relationship with all journalists across Canada. Monitor KPIs.
  • Responsible for all communications with journalists (press shipping, phone call, images, texts…) as well as the communications calendar.
  • Responsible for PR events (planification, budget, organisation…)
  • Maintain relationship with Paris Team.
  • Monitor KPIS. (Kantar Agency)

2. influencers strategy

  • Impulse, maintain and manage the relations with relevant beauty and lifestyle influencers in order to obtain coverage on key launches.
  • Develop exclusive partnerships to generate exciting and engaging content.
  • Monitor KPIs.

3. social media

Instagram (Maxime Poulin): grow followers / fan base by developing strategy to post attractive content, local events pre-during-post, contests, MUP trends. Work with International and US teams for content.

4. partnerships

Find & negotiate made-to-measure partnerships to strengthen marketing activation with them in order to develop brand equity and increase recruitment.

5. flagships (to boutique, ogilvy, hbc mtl)

  • Propose & manage a customized marketing plan for our 3 flagships in line with innovation plan and aiming to develop recruitment and increase sales.
  • Monitor KPIS.

QUALIFICATIONS & SKILLS 

University graduate or above (bachelor in marketing or master business administration is an asset)

Technical skills:

  • At least 7 years related experience in fast moving consumer and/or luxury goods
  • Knowledge of retail landscape in Canada (luxury goods); knowledge of Sephora, Shoppers Drug Mart and Department Stores is a key asset
  • Fluent in French and English in both written and oral
  • Good PC skills and familiar with Word, Excel, PowerPoint, etc.

KEY COMPETENCIES (CAREER ARCHITECT) 

  • Sensitivity to Beauty/Luxury
  • PR and E-PR expertise
  • Strategic agility
  • Management of VIPs
  • Social media expertise
  • Priority setting
  • Analytical skills
  • Drive for results
  • Learning on the fly
  • Integrity and trust
  • Financial acumen
  • Strong communication and coordination skills
  • Team Player / interpersonal skills
  • Strong Leadership skills
  • Manage 1 assistant


Postulez sans profil

Postuler SANS créer ni utiliser un compte


(Ne cliquez qu'une seule fois, puis patientez jusqu'à la page de confirmation)

3870