WEB MARKETING MANAGER

Visicom Media is looking for a Web Marketing Manager to take charge of the marketing department and manage our software and mobile application products.

Main responsibilities:

  • Work closely with management to develop and implement new marketing strategies primarily for the web, maintain existing products, branding, advertising, etc.
  • Understanding market dynamics including key pain points, target buyers, partners and influencers, and the competitive landscape
  • Identify, develop and evaluate marketing strategies based on business objectives and characteristics of the market and the state of competition
  • Identifying and developing sales tools vehicles, implementing and ensuring consistency of messaging, website, PPT decks, datasheets, solution sheets, and multimedia tools
  • Develop fully integrated digital marketing campaigns encompassing all the main functional elements including website presence, search, CRM, Social media, SEO, Mobile
  • Provide strong leadership in managing the marketing team
  • Supervise the daily activities of the marketing team
  • Manage and analyze statistical reports of the impact of marketing campaigns
  • Working collaboratively with the business development team to support sales engagements with relevant materials
  • Optimize the use and performance of our web page
  • Competitive intelligence - Conduct comparative analysis of internal and competitive offerings in order to better position our products and campaigns. Maintain a competitive database to track competitors, their solution offerings and competitor differentiators
  • Participate in the coordination of events / exhibitions
  • Identify new opportunities with our customers and partners

Requirements:

  • University degree in marketing , business or a related field
  • A minimum of five years hands-on marketing industry experience in a mid-size company in a high-tech organization
  • Strong background in software and web applications, intimately familiar with business knowledge in the software marketplace and the eco-system
  • Good understanding of branding
  • Familiarity with Google Analytics and Webmaster tools is essential
  • Must be both creative and analytical with ability to work in a fast-paced, team oriented environment
  • Strong written, verbal and presentation skills
  • Strong organizational, strategic and planning skills
  • Great communication and interpersonal skills are required
  • Bilingual English/French

Permanent / full time 


Informations sur l'employeur

Contact : Sabine Carrenard

Fonction : Ressources Humaines

6200, TASCHEREAU, SUITE 304, BROSSARD, QC, J4W 3J8

http://www.vmn.net


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