WEB MARKETING MANAGER

Visicom Media is looking for a Web Marketing Manager to take charge of the marketing department and manage our software and mobile application products.

Main responsibilities:

• Work closely with management to develop and implement new marketing strategies primarily for the web, maintain existing products, branding, advertising, etc.
• Understanding market dynamics including key pain points, target buyers, partners and influencers, and the competitive landscape
• Identify, develop and evaluate marketing strategies based on business objectives and characteristics of the market and the state of competition
• Identifying and developing sales tools vehicles, implementing and ensuring consistency of messaging, website, PPT decks, datasheets, solution sheets, and multimedia tools
• Develop fully integrated digital marketing campaigns encompassing all the main functional elements including website presence, search, CRM, Social media, SEO, Mobile
• Provide strong leadership in managing the marketing team
• Supervise the daily activities of the marketing team
• Manage and analyze statistical reports of the impact of marketing campaigns
• Working collaboratively with the business development team to support sales engagements with relevant materials
• Optimize the use and performance of our web page
• Competitive intelligence - Conduct comparative analysis of internal and competitive offerings in order to better position our products and campaigns. Maintain a competitive database to track competitors, their solution offerings and competitor differentiators
• Participate in the coordination of events / exhibitions
• Identify new opportunities with our customers and partners

Requirements:

• University degree in marketing , business or a related field
• A minimum of five years hands-on marketing industry experience in a mid-size company in a high-tech organization
• Strong background in software and web applications, intimately familiar with business knowledge in the software marketplace and the eco-system
• Good understanding of branding
• Familiarity with Google Analytics and Webmaster tools is essential
• Must be both creative and analytical with ability to work in a fast-paced, team oriented environment
• Strong written, verbal and presentation skills
• Strong organizational, strategic and planning skills
• Great communication and interpersonal skills are required
• Bilingual English/French

Permanent / full time